#hashtag?

hastag

#hashtag.

First off what is a hashtag? Well accroding to Wikipedia…

“A hashtag is a word or a phrase prefixed with the symbol #,a form of metadata tag. Short messages on microblogging social networking services such as Twitter, Tout, identi.ca, Tumblr, Instagram, or Google+ may be tagged by including one or more with multiple words concatenated, e.g.:#Wikipedia is an #encyclopedia. Hashtags provide a means of grouping such messages, since one can search for the hashtag and get the set of messages that contain it.”

The best part about a hashtag is that anyone can create one! Its as simple as placing the # symobl infront of the word or phrase you want to make a hashtag – and voila! You have created a hashtag.

I’m not an expert on creating hashtags though, so for some advice on how to make a use hashtags check out this article:

http://www.hashtags.org/platforms/twitter/why-use-hashtags-guide-to-the-micro-blogging-universe/

and you soon will become a hashtag expert!

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Social Media Tips

social media

As you may know, and if you don’t – get out from that rock you’ve been hiding under, social media is an essential key to helping the success of your business. You may have the basics down pact but how do you take advantage of the social media sites and best utilize them to further your online pressence and marketing? Maybe a little advice from the pros will help you out. Cindy King lists 21 social media marketing tips from the pros: http://www.socialmediaexaminer.com/21-social-media-marketing-tips-from-the-pros/ 

Her artcile lists 21 tips that can help you with your social media campaign by using the advice from 21 social media marketing EXPERTS! You can’t go wrong by checking out her article and taking some of their advice!

E-mail Marketing: Getting Started!

I wrote this article for a business class I am taking and I thought it might be interesting for you guys. Its a quick summary of email marketing and how to get started. ENJOY:

Did you know that if e-mail marketing is used effectively it can deliver the highest return on investments (ROI) of any online marketing activity? (Stokes 170). But what exactly is e-mail marketing? Stokes defines e-mail marketing as a form of direct marketing which uses electronic means to deliver commercial messages to an audience (170). Still not sold? Besides delivering one of the highest ROI’s e-mail marketing is also highly targeted, customizable on a mass scale and measurable.

There are different types of commercial emails; promotional emails and retention based emails. Promotional emails are centered on getting the reader to take an immediate action, like making an online purchase with a coupon. Retention based emails differ in that they are focused on building a longer lasting relationship with the reader, and although they may include promotional information, the information provided generally has value to the reader. Retention based emails are also known as newsletters.

Now that you’re interested in e-mail marketing for your business, what is next? First, create a strategy and set some goals, just like you would for any other kind of marketing campaign. It’s important to keep your e-mail marketing strategy aligned with your company’s overall strategy.

Although you may be a skilled computer whiz, there is nothing wrong with getting help from an E-mail Service Provider (ESP). The ESP can help you with everything from designing your e-mails/newsletters to managing your sending. Here are some great ESP’s you can use:

www.mailchimp.comwww.constantcontact.comwww.icontact.com

Once you’ve found an ESP that works for you, it’s time to get started on creating a database. You need to make sure that your database is opt-in, which means the people you send your emails to have agreed to receive them.  In order to ensure that you’re following all of the Canadian guidelines regarding anti-spam regulations check out www.fightspam.ca. Need suggestions on how to grow your database? http://blog.hubspot.com/blog/tabid/6307/bid/32028/25-Clever-Ways-to-Grow-Your-Email-Marketing-List.aspx has some great suggestions.

There are two different kinds of emails you can send out. The first is plain text, which is simply an e-mail with plain text. The second is an HTML email, which is much more visually appealing as they can include images, different fonts and hyperlinks. Keep in mind that HTML emails take longer to download, so it’s best to give your subscribers the option to view your e-mails in either plain text or HTML.

Now it’s design time. You can use the ESP you chose earlier to help you design the template for your e-mail newsletter. When creating your email Cyri Jones and Ivan Surjanovic suggest, “Make it visually appealing. Give it an attractive name. Add value by providing various tips, insights, facts or news about your products or industry. Educate your customers, build relationships and trust, and, yes, always remind them to try your products. Send your e-newsletter regularly.”

Keep in mind that the subject heading of your email is one of the most important parts! Take some time to think about what you’re going to use for the subject heading before sending your e-mail newsletter out. If you need help with creating the perfect subject heading, you can find some tips here: http://www.affilorama.com/content-creation/email-subject-lines

Remember that although you want to email your subscribers on a regular basis – don’t bombard them. If you start sending to many e-mails they may get annoyed and choose to unsubscribe – which is the last thing you want after all this work. Pick a good interval, such as weekly, bi-weekly or monthly.

Congrats! Now you’re ready to send out your first e-mail newsletter!

 

Sources:

Stokes, Rob. Emarketing: The Essential Guide to Digitial Marketing. 4th ed. Quirk Education, 2011. Web. 6 April 2013.

Jones, Cyri and Ivan Surjanovic. “Ten Tips on How to Run a Successful Email Marketing Campaign.” Business In Vancouver. 11 Dec 2012. Web. 6 April 2013. <http://www.biv.com/article/20121211/BIV0304/312119941&gt;

Another Marketing Rap

I loved Charles Lewis’ rap on Pay Per Click advertising (PPC) so much that I had to find some more of his genious to share! At first sight your thinking hes another 50 Cent, but this guy is smart, funny AND he really knows what he is talking about. Enjoy 🙂

 

4 Essential Parts of an Email

An article by Anna Pits that I found on the entreprenuer.com blog gave me a little insight on what is really imporant in an email. I know your probably thinking “I know how to write a silly email!”, but as email is a part of almost everyday business activities, especially for companies who have a large online pressance, you may want to take note here.  The four most important things, according to Pits are:

1. Subject line

2. Salutation

3. The bit in the middle

4. the ending.

If you want to know more about why these four parts are so essential to a good business email and what you can do to enahnce them, then check out the article here: http://www.entrepreneur.com/blog/225719

 

LinkedIn Finally Ads Tags

LinkedIn Logo

They’re here! They’re here! Not that I am saying it may be a bit overdue (or is Facebook just that much ahead?), but LinkedIn has finally added the tagging ability of friends in status updates and comments. You may be thinking, ok so no what? Well this action may mean more than meets the eye. By adding the ability to tag, people are now able to start conversations, like as on Facebook. Hopefully this will benefit you by creating stronger conections with those people you have on LinkedIn (although you should be careful what you say as it is public!), and perhaps you may find yourself with new connections through the tags.