It seems as though our world is mobiledevic-obsessed. This obsession has exchanged everything from how we communicate to, apparently – how we shop! A recent study by JiWire discovered that almost 80% of mobile consumers are influenced by the availability of in-store wifi. It appears that what the store is actually selling, is less important than if the store haS wiif! Of that 80%, women are the most influenced by wifi as they use their mobile devices for price comparisons, to find product reviews, and to find coupons, offers and deals they can use in store.
If there is anything you should take away from this it’s that having an online presence is very important! Customers may not be in your store but they may be in your competitors store looking online for the better deal your offering!